Baobab Care's Digital Transformation Need​

Baobab Care, a UK-based social care provider specializing in supported living services, faced a critical challenge in 2023. Their existing care management platform was no longer meeting the evolving needs of their organization or the vulnerable citizens they supported.

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The Pain Points Were Clear

Their previous platform functioned more like a digital notebook, offering minimal process automation, no real-time KPI tracking, and limited customization—making it difficult to scale operations or demonstrate impact during audits.

From Organization's Perspective

  • Lack of real-time reporting capabilities, making it difficult to monitor performance and outcomes
  • Evolving staff development needs, including ongoing training requirements and adapting to changing care protocols
  • Difficulty improving citizen outcomes, including adherence, health literacy, satisfaction, and long-term health

From Caregivers' Perspective

  • Challenges with KPI tracking and self-assessment capabilities, making it difficult to measure performance and outcomes
  • Limited data capture and reporting reducing visibility and collaboration across caregivers
  • Manual, time-consuming administrative processes that increased workload and reduced operational efficiency

From Citizens' Perspective

  • Lack of personalized, data-driven wellbeing insights, limiting visibility into mobility, treatment adherence, and overall progress
  • Limited ability to identify risks early and actively engage citizens in their own care

From Regulatory Perspective

  • Failed inspections due to inconsistent documentation, limited evidence of person-centered care, and difficulty demonstrating outcomes
  • Lack of transparency, auditability, and performance visibility needed to prove compliance and quality improvement
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The Solution

Our collaboration started with a strategic workshop involving Baobab’s executive team, where we mapped their key challenges, such as manual data entry, fragmented reporting, lack of task automation, and limited visibility into care outcomes.

The desired outcomes were clear: streamlined workflows, automated reporting, role-specific dashboards, and a platform that would support both daily caregiving operations and strategic decision-making at the management level.

This marked the beginning of a user-centered design process that continued throughout development. Stakeholder input came from all levels of the Baobab organization—including frontline care workers, care coordinators, and C-level executives (CEO, CTO)—ensuring the solution addressed diverse needs. The users included caregivers (who needed faster documentation, alerts, and scheduling tools), and managers/executives (who needed real-time oversight, performance tracking, and compliance visibility).

The solution that MY Synergy has developed for Baobab Care allows us to respond in real time. And that's really critical for our business because we look after vulnerable people.

Macmillan Nyari – CTO, Baobab Care

The Outcome

Guided by the insights gathered during the workshops and continuous stakeholder engagement, we transformed Baobab’s requirements into a comprehensive digital care management platform delivering:

Real-Time Performance Monitoring
Delivered live dashboards tracking key metrics such as care task completion, intake punctuality, medication and therapy adherence, incident reporting, response times, and citizen-reported outcomes. This resulted in a 15% improvement in on-time task completion within six months.
Caregiving Efficiency
Automated citizen intake, care plan creation, follow-up scheduling, documentation, and reporting, reducing administrative workload by up to 25% and giving caregivers an average of 2 additional hours per week for direct citizen support.
Quality of Life Improvement
Enabled faster responses to citizen needs, more personalized interactions, better continuity of care, real-time medication reminders, and visit verification through location tracking. These capabilities contributed to a 32% increase in citizen satisfaction scores and fewer missed treatments or care interruptions.
Audit Transparency & Compliance
Maintained complete digital records of care activities, assessments, consent forms, communications, incidents, and escalations, enabling providers to generate audit-ready reports instantly and demonstrate compliance during inspections.
On-time task completion
↑ 0 %
Less time spent on paperwork
↓ %
Improvement in citizen satisfaction
↑ 0 %

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